Sarah Keck and Laurie Pearman describe their meeting as fate. The pair grew up seven miles away from each other in Bakersfield, Calif. and both lived in Caldwell in the 1990s, but didn’t meet until 2022, when they’d both lived in the Ustick neighborhood for four years. But their parallel paths had led them both to the same conclusion: Ustick needed not only a coffee shop, but a place to gather. Earlier this year, they opened Common Ground Coffee and Market.
It would seem you found your footing with each other and the spirit of Common Ground pretty quickly. How did that happen?
[They high five.]
Pearman: “We have this very similar sense of humor and weirdness about us, so it feels like we're naturally sisters or something out of the gate. But I think it was really the shared want for this in the neighborhood. Our goal was so eerily similar, and then as we dug into, like, our histories, that had a lot of similarity too.”
Keck: “It’s been magical. A lot of people are like, ‘oh, don't get into business with your friends.’ But for us, I think the goal is so rock solid. And then we just add fun to it and stability."
You knew Ustick needed a gathering space — has the community response met your expectations?
Keck: “Completely exceeded our expectations. We have had time to do zero things since we opened because we've been so busy. What did we liken it to? Oh, a baby giraffe. It’s like the business was the mama giraffe and we were the baby giraffe, and then we were like stumbling around.”
Pearman: “I’m still surprised, we’re almost a month in and people are still thanking us for opening, for taking a chance on the neighborhood, for investing in the community, because this place is so ready.”
Why the name “Common Ground,” and how does the American flag fit into that?
Keck: “[Points at the large flag on the wall] The flag is actually my dad’s. He passed away in October 2022. He was a Vietnam vet, so this is his dedication flag that me and my brothers got from the Veterans Cemetery when he passed away. [We] received a surprise inheritance from him, and I essentially took that inheritance to start the coffee shop. So it only felt right to have the flag from him up in the coffee shop, you know? I think for the ‘common ground’ portion, we also just want to take back the flag. The flag shouldn’t just be for any specific subset of Americans. We want to show that we are safe people and that our space is a safe space where we can kind of reimagine what the flag can mean.”
Pearman: “I’ll just add, above all else, it’s about being a good neighbor. This isn’t about politics, or being polarized, or anything. It's just about a space where we can all come together, get a cup of coffee, and a ritual, and go back to our lives. Like, a positive interaction for everybody, and everybody's welcome.”
