Can Idaho’s Small Businesses Survive Trump’s Trade War?
Idaho-based outdoor clothing brand Wild Rye is one of the fastest growing companies in the state. But now — thanks to mounting tariffs — CEO and founder Cassie Abel is in survival mode, trying to keep her business from unraveling. Host Lindsay Van Allen is exploring what’s at stake when local small businesses get caught in international trade crossfire, and how Wild Rye is weathering the tariffs.
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Thank you Boise, we’ve loved the conversation we’ve been having with you for the past three years. City Cast Boise and Hey Boise have suspended operations. Our last newsletter and podcast episode was Oct. 24, 2025.
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